Deborah B. King, CRPC®
Senior Financial Advisor, Broker & Investment Advisor

p 585-935-8513


Debbie King is a Financial Advisor, Broker and Investment Advisor at High Falls Advisors. She develops customized planning strategies to assist her clients with their short- and long-term goals. Debbie is committed to understanding her clients’ specific situations and helping them make informed financial decisions as they plan for their future.

Debbie joined HFA in 2011. She has seventeen years of industry experience and previously served as Director of Operations and Practice Management Specialist for a local financial planning firm. She earned the Chartered Retirement Planning CounselorSM designation from the College for Financial Planning in 2015.

Debbie holds Series 7, 66 and Life, Accident and Health Insurance licenses.

She resides in Hilton with her husband and their three dogs. In her free time, Debbie enjoys kayaking, hiking and experiencing new adventures.

Favorite Thing About Rochester
My favorite thing about Rochester, and New York in general, is the biodiversity of our environment. There are wetlands, waterfalls, parks, hiking trails, forests and mountains in our state, which are home to a variety of flora and fauna. Being an animal and nature lover, I am never bored. I just take a walk or a drive to soak it all in. It’s never the same experience twice.

What I Do When I’m Not Working
I’m currently involved in training my Icelandic Sheepdog, Cayden, to become a Canine Good Citizen. He will work his way up to earn a certificate as an AKC Therapy dog, so he can one day provide comfort to those in need.