George D. Marron, JD, CFP®
Senior Financial Advisor

p 585-935-8532


George Marron is a Senior Financial Advisor at High Falls Advisors. He provides clients with customized wealth management solutions including investment management, tax planning, pre- and post-retirement planning, insurance review and estate planning.

George joined HFA in 2021. He is a Certified Financial Planner® Practitioner with over seven years of experience as a financial advisor. He previously served as Vice President of a local investment advisory firm. Additionally, he brings to the firm twenty-one years of experience as an attorney, with a focus on serving the needs of professionals, executives and business owners.

George received a Bachelor of Arts degree in Psychology from the College of the Holy Cross and holds a Juris Doctor, magna cum laude, with a concentration in Finance Transactions and a Tax Certificate from the University at Buffalo School of Law. He previously served as a Finance Committee Member at Sacred Heart Cathedral and Board Member at Mary’s Place Refugee Outreach.

George resides in Penfield with his wife, their four children and dog. In his free time, he coaches youth hockey for the Rochester Jr. Americans, plays hockey with a group of friends he’s known for more than twenty years, and dabbles in playing the guitar and piano.

Why Finance?
I gravitated toward financial services because I enjoy solving problems and helping others. For many people, managing investments, taxes and a life plan can be daunting and complicated. Over the years, I’ve learned that good problem solving is more than just answering the question. It involves listening, seeing the possibilities and crafting elegant solutions. In my role at High Falls Advisors, I look to simplify the complex, make my clients’ financial life more manageable and give them confidence in their financial decisions.

What I Do When I Am Not Working
I love being outside. In the winter, I maintain a 40’x40’ ice rink in our back yard and enjoy walks with the dog. During the summer, we spend time in the Thousand Islands, at baseball fields and taking even longer walks with the dog.